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As Easter approaches, the traditional hot cross bun is getting a modern twist, with supermarkets across the UK offering an array of novelty flavours. From rhubarb and custard to red velvet and tiramisu, these new variations are challenging the classic spiced yeast bun typically enjoyed on Good Friday.
Retailers like Marks & Spencer and Tesco are leading the charge, with Tesco boasting over ten different varieties this year, including a unique tear-and-share brioche option. The rise of these unconventional buns has sparked debate among consumers, particularly among traditionalists who may view these innovations with skepticism.
Food reviewer Becca Stock, known for her TikTok and Instagram presence, suggests that these novelty buns should be considered a separate category rather than direct competitors to the classic version. This perspective encourages consumers to appreciate the creativity behind these new offerings without diminishing the value of the traditional hot cross bun.
As the Easter season draws near, shoppers can expect to see these colourful and inventive buns filling supermarket shelves, prompting a mix of excitement and criticism from those who cherish the original recipe.
Source: www.theguardian.com – https://www.theguardian.com/food/2026/mar/25/25-best-worst-novelty-hot-cross-buns-tested-uk