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BrewDog, the UK-based craft beer company known for its 'punk' ethos, has sold its Highland estate in Scotland at a significantly reduced price. The sale comes after the company decided to abandon its ambitious plan to create Scotland's largest forest, dubbed the "Lost Forest," on the property.
Originally purchased in 2020, the estate was intended to host a vast reforestation project aimed at capturing millions of tonnes of carbon dioxide over its lifespan. BrewDog's co-founder, James Watt, had previously touted the project as a major environmental initiative. However, the company has now shifted its focus away from these plans, leading to the sale of the land.
The decision to sell the estate raises questions about BrewDog's commitment to sustainability, especially given its previous public commitments to environmental causes. The financial details of the sale have not been disclosed, but it is reported to be at a "knockdown price," suggesting a significant loss on the initial investment.
As BrewDog continues to navigate its business strategy, the implications of this sale may affect its public image and future sustainability efforts.
Source: www.theguardian.com – https://www.theguardian.com/business/2026/mar/08/brewdog-sold-highland-estate-knockdown-price-reforesting